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Author Friend, Graham
Title Guide to business planning / Graham Friend and Stefan Zehle
Publisher Info New York : Bloomberg Press, ©2009
Edition [2nd ed.]
Subject Business planning
 Business Library--Stacks  HD30.28 .F747 2009  Nearby Call Numbers  AVAILABLE
Table of Contents
2business plan8
3business planning process19
4Strategic planning24
5Analysing the environment31
6Analysing the firm41
7Industry and competitor analysis55
8Product and portfolio analysis65
9SWOT analysis85
10Generating strategic options89
11Market analysis and strategy99
12Market forecasting107
13operational plan137
14Modelling the business144
15Accounting principles150
16Completing the financial statements180
17Reviewing the financial statements188
18Evaluating strategic options201
19Funding issues223
20Risk analysis238
21Presenting the business plan and obtaining approval243
22Implementing the business plan247
Description 282 pages : illustrations ; 26 cm
Format text; volume
Series Economist series
Note Edition statement from jacket
At head of title: The economist
Bibliography Includes bibliographical references and index
Note "In addition to containing everything you need to know to prepare and write a convincing and sound business plan and then put it into practice, this revised and updated Guide to Business Planning will be invaluable to anyone involved in any form of strategic analysis or business planning."--BOOK JACKET
Additional Author Zehle, Stefan
ISBN 9781576603284 (alk. paper)
1576603288 (alk. paper)
OCLC or Other Control Number 263978200
Call Number HD30.28 .F747 2009
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