Health communication and mass media [electronic resource] : an integrated approach to policy and practice / [compiled] by Rukhsana Ahmed and Benjamin R. Bates.

In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communicat...

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Bibliographic Details
Online Access: Full Text (via Ebook Central)
Other Authors: Ahmed, Rukhsana (Editor), Bates, Benjamin R. (Editor)
Format: Electronic eBook
Language:English
Published: Farnham, Surrey, UK England : Gower, [2013]
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Call Number: R118 .H4327 2013eb
R118 .H4327 2013eb Available